I’m a public relations and communications professional with over 20 years experience in marketing communications, social marketing and health campaigns.
I have just submitted a PhD thesis based on my research into the intersection of social marketing and gaming/esports.
My research investigates how online gaming and esports can be used to engage young people in healthy behaviours. My PhD research has led to the completion of four journal articles, two book chapters and two conferences presentations.
David Micallef 