Academic Researcher and Lecturer | Communications Consultant | Board Director
If you have caught any media over the past 24 hours two topics have been dominating the conversation - the 2024 United States Presidential Primaries, and the Emmys. That's why when I sat down to catch up on recent papers, a study in Convergence by Ashley Hinck and Carolyn Hardin caught my eye as it... Continue Reading →
With the Christmas season in full swing, we are all going to be spending a lot more time on social media and engaging in a quite a few social media figh.... let's call them, discussions. This is also a time when public health messaging is often in full swing, with the change in seasons and... Continue Reading →
When I teach PR campaigns I often do an exercise with students to match them into ages and get them to talk about their likes and their dislikes. The purpose? To get them to understand that just because they share an age group, doesn't make them the same. A paper by Van den Bergh et... Continue Reading →
The PRacademic was inspired through an article in the Journal of Social Marketing that spoke about the gap between theory and practice - and the ways that we can bridge this gap. Spoiler alert, communications plays a major role. As a practitioner "slash" academic (I just had to insert the Zoolander meme below), when I... Continue Reading →
David Micallef 