Dr David Micallef
Academic Researcher | Lecturer and Program Manager | Communication Consultant
Category: Audience
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Are you mocking me?
With the Christmas season in full swing, we are all going to be spending a lot more time on social media and engaging in a quite a few social media figh…. let’s call them, discussions. This is also a time when public health messaging is often in full swing, with the change in seasons and… Read.
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Our ages don’t define us – segments do
When I teach PR campaigns I often do an exercise with students to match them into ages and get them to talk about their likes and their dislikes. The purpose? To get them to understand that just because they share an age group, doesn’t make them the same. A paper by Van den Bergh et… Read.
Dr David Micallef 