Dr David Micallef

Dr David Micallef

Academic Researcher | Lecturer and Program Manager | Communication Consultant

Publications

Below is an overview of my publications, check out my ORCID profile for links.

Journal Articles

  • Micallef, D., Hurcombe, E., & Feng, J. (2025, 2025/12/01/). Long live Darth Vapour! Examining how audiences engage with influencers in an anti-vaping campaign. Public Relations Review, 51(5), 102633. https://doi.org/https://doi.org/10.1016/j.pubrev.2025.102633
  • Brennan, L., Micallef, D., Jenkins, E., Parker, L., & Alessi, N. (2024). Collective intelligence for fighting food waste: Changing the way things are done with participatory design. Journal of Social Marketing.
  • Micallef, D., Schivinski, B., Brennan, L., Parker, L., & Jackson, M. (2024, 01 Jan. 2024). “What Are You Eating?” Is the Influence of Fortnite Streamers Expanding Beyond the Game? Journal of Electronic Gaming and Esports, 2(1), jege.2023-0033. https://doi.org/10.1123/jege.2023-0033
  • Micallef, D., Parker, L., Brennan, L., Schivinski, B., & Jackson, M. (2023). Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour. Journal of Social Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JSOCM-03-2023-0066
  • Micallef, D., Parker, L., Brennan, L., Schivinski, B., & Jackson, M. (2022). Improving the health of emerging adult gamer: A scoping review of influences. Nutrients, 14(11). https://doi.org/10.3390/nu14112226
  • Micallef, D., Brennan, L., Parker, L., Schivinski, B., & Jackson, M. (2021). Where do online games fit into the health behaviour ecology of emerging adults: A scoping review. Nutrients, 13(8). https://doi.org/10.3390/nu13082895

Conferences

  • Micallef, D., (2025, 26 to 28 November). Gaming Streamers as Unintentional Health Influencers: Food Discourse and Public Health Implications in Online Gaming Communities.. AANZCA 2025 Conference. Sunshine Coast, Australia.
  • Micallef, D., Feng, J., & Hurcombe, E. (2025, 29 August). Engaging young people about vaping harm. CPRA National Online Research Symposium. Australia.
  • Micallef, D., Feng, J., & Hurcombe, E. (2025, 13 – 17 July). Engaging young people about vaping harm: an analysis of the response to an influencer-led campaign. IAMCR 2025. Singapore.
  • Micallef, D. (2025, 30 June – 4 July). From pixel to plate: Exploring discussion s of food in online gaming communities. Digital and Interactive Games Research Association Conference. Valletta, Malta.
  • Micallef, D., Hurcombe, E., & Feng, J. (2024, 25 – 27 November). Influencing through influencers: Understanding how young people respond to vaping information online. AANZCA 2024 Conference. Melbourne, Australia.
  • Micallef, D., & Formosa, J. (2023). Esports Cultures Oceania. Understanding the World of Esports Science Series August 2023. Manchester, England.
  • Powell, A., Westberg, K., Stavros, C., Parker, L., Martin, D., Reid, M., Fouvy, D., Worsley, A., & Micallef, D. (2023). Family Nutrition and Community Sport: Insights and Opportunities. In M. Thyne, & S. Biggermann (Eds.), ANZMAC Conference 2023: Marketing for good (Vol. 2023, pp. 515-515). (ANZMAC Conference Proceedings; Vol. 2023). Australian & New Zealand Marketing Academy. https://www.anzmac2023.com/conference-proceedings
  • Micallef, D., Parker, L., Brennan, L., Schivinski, B., & Jackson, M. (2022, November) What Are You Eating? Can Streamers Influence What Gamers Eat? Esports Research Network Conference. Jönköping Sweden.
  • Micallef, D., Parker, L., Brennan, L., Schivinski, B., & Jackson, M. (2022, June) Engaging emerging adult gamers in healthy behaviours: a behavioural ecological map of influences. European Social Marketing Conference, Thessaloniki, Greece.
  • Micallef, D. (2014) Communicating about diabetes to Culturally and Linguistically Diverse Communities, Conference paper – Public Relations Institute of Australian National Conference. Queensland, Australia

Book Chapters

  • Micallef, D., (2026). Planning, Strategy and Evaluation. Professional Communication. Routledge. [In Press, May 2026]
  • Brennan, L. & Micallef, D., (2026). Client Management. Professional Communication. Routledge. [In Press, May 2026]
  • Micallef, D. & Formosa, J. (2024). Esports Cultures: Oceania. In Routledge Handbook of Esports. Routledge.
  • Micallef, D., Parker, L., & Brennan, L. (2022). Chapter 13: More than just a game – the challenge of changing emerging adult behaviour by marketing responsibly to gamers. In L. Brennan, M. Jackson, K. Kubacki, L. Parker, D. Garg & E. Chorazy (Eds.), Beyond the Dark Arts: Emerging issues in social and ethical marketing and communication. Hackensack, NJ, USA: World Scientific.

Industry Publications

  • Li, Micallef, Bossio, Parker, & Diaz De Valdes Bakovic (2025). Communicating to CALD communities about energy: best practice engagement to connect with digitally excluded groups. RMIT University and AusNet.
  • Stavros, C., Parker, L., Westberg, K., Martin, D., Reid, M., Fouvy, D., Micallef, D., Powell, A., & Worsley, A. (2023), Game Ready: Exploring food choices and consumption practices in the context of community sport, Prepared for VicHealth.
  • Micallef, D., Brennan, L., McCaffrey, T., Jackson, M., Palermo, C., Molenaar, A., Jenkins, E., Chin, S., Reid, M., Lim, M., Truby, H., & Alessi, N. (2021), Communicating Health Industry Needs Survey, Communicating Health, supported by NHMRC grant: GNT1115496, https://drive.google.com/file/d/130dCEoA7lpBKXbfdiIuGK8cbU5MHDyuc/view