Tag: market research

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  Our ages don’t define us – segments do

  11.12.2023

  Audience, Communications, Public Relations, Social Marketing, Strategy

  When I teach PR campaigns I often do an exercise with students to match them into ages and get them to talk about their likes and their dislikes. The purpose? To get them to understand that just because they share an age group, doesn’t make them the same. A paper by Van den Bergh et… Read.