If you have caught any media over the past 24 hours two topics have been dominating the conversation - the 2024 United States Presidential Primaries, and the Emmys. That's why when I sat down to catch up on recent papers, a study in Convergence by Ashley Hinck and Carolyn Hardin caught my eye as it... Continue Reading →
Our ages don’t define us – segments do
When I teach PR campaigns I often do an exercise with students to match them into ages and get them to talk about their likes and their dislikes. The purpose? To get them to understand that just because they share an age group, doesn't make them the same. A paper by Van den Bergh et... Continue Reading →