Thank you for attending the AASM Webinar

Thank you for attending my talk and thank you to the Australian Association of Social Marketing for hosting the webinar. I have compiled some links from my presentation below.

My Publications and Projects

You can find all of my publications on this page and you can find my current projects here.

During the presentation, I spoke directly about the following papers:

• Micallef, D., Hurcombe, E., & Feng, J. (2025, 2025/12/01/). Long live Darth Vapour! Examining how audiences engage with influencers in an anti-vaping campaign. Public Relations Review, 51(5), 102633. https://doi.org/https://doi.org/10.1016/j.pubrev.2025.102633

• Micallef, D., Schivinski, B., Brennan, L., Parker, L., & Jackson, M. (2024, 01 Jan. 2024). “What Are You Eating?” Is the Influence of Fortnite Streamers Expanding Beyond the Game? Journal of Electronic Gaming and Esports, 2(1), jege.2023-0033.  https://doi.org/10.1123/jege.2023-0033
• Micallef, D., Parker, L., Brennan, L., Schivinski, B., & Jackson, M. (2023). Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour. Journal of Social Marketing, ahead-of-print(ahead-of-print).  https://doi.org/10.1108/JSOCM-03-2023-0066
• Micallef, D., Parker, L., Brennan, L., Schivinski, B., & Jackson, M. (2022). Improving the health of emerging adult gamer: A scoping review of influences. Nutrients, 14(11).  https://doi.org/10.3390/nu14112226

And the new book:

• Social Marketing and Behaviour Change: From Theory to Action

References

Gaming statistics sourced from:

• Brand, J. E., & Wilson, T. W. (2025). Australia plays 2025. Interactive Games and Entertainment Association. https://igea.net/wp-content/uploads/2025/08/AP25-Report-28_08-WITH-LINKS.pdf
• Fisher, Fisher, Sabgir, Smith, Seidler & Rice (2025) Young Men’s Media Landscaping Report. Melbourne, Australia. Movember Institute of Men’s Health. https://movember.com/uploads/files/2025/Movember%20report%20-%20Young%20Men’s%20Media%20Landscaping.pdf
• eSafety Commissioner. (2024). Levelling up to stay safe: The risks and benefits of online gaming for children and young people. eSafety Commissioner. https://www.esafety.gov.au/research/the-risks-and-benefits-of-online-gaming-for-children-and-young-people

Case studies:

• Game Changers: https://alltogethernow.org.au/our-work/far-right-extremism/game-changers/
• Stack Up: https://www.stackup.org
• Play A Part Together: https://www.businesswire.com/news/home/20200328005018/en/Games-Industry-Unites-to-Promote-World-Health-Organization-Messages-Against-COVID-19-Launch-PlayApartTogether-Campaign
• AO Summer Smash featuring Fortnite: AO Summer Smash featuring Fortnite | Australian Open 2022

Organisations and Content Creators mentioned:

• Loserfruit: https://www.twitch.tv/loserfruit
• Crayator: https://www.twitch.tv/crayator
• Jack Buzza: https://www.twitch.tv/jackbuzza
• Cailee: https://www.twitch.tv/cailee
• Aussie Antics: https://www.twitch.tv/aussieantics
• SypherPK: https://www.twitch.tv/sypherpk
• Australian Esports League: https://ael.org.au