Current Research

Vaping and influencers

Young woman with long hair vaping whilst looking at camera

This project is examining the effectiveness of using influencers as a part of health communication by examining a recent vaping information campaign by the Australian Government.

Check out our latest paper in Public Relations Review.

Tween gamers and gendered influences

Tween boy sitting at computer playing an online game

Funded by the eSafety Commissioner, this project is investigating the influence of gaming influencers on tween boys. The project is funded through the ‘Preventing Tech-based Abuse of Women’ grants program.

Check out the news article.

Health influences in online gaming communities

Four young people playing on gaming console, you can only see their hands. In front of them is a variety of food, including pizza, chips, and energy drinks

This project is investigating the unintentional influences on health within online gaming communities on Twitch. Through observations, the project is seeking to understand the discussions that gaming influencers have with their communities, that are not about the game.

Findings from the first study have been published in the Journal of Electronic Games and Esports.