Academic Researcher and Lecturer | Communications Consultant | Board Director
When I teach PR campaigns I often do an exercise with students to match them into ages and get them to talk about their likes and their dislikes. The purpose? To get them to understand that just because they share an age group, doesn't make them the same. A paper by Van den Bergh et... Continue Reading →
The PRacademic was inspired through an article in the Journal of Social Marketing that spoke about the gap between theory and practice - and the ways that we can bridge this gap. Spoiler alert, communications plays a major role. As a practitioner "slash" academic (I just had to insert the Zoolander meme below), when I... Continue Reading →
David Micallef 