Welcome to The PRacademic, your go-to source for insightful analyses of communications and public relations research tailored for practitioners. In the dynamic landscape of public relations, staying ahead requires a blend of academic rigor and real-world application.

This blog aims to bridge the gap between theory and practice, offering a curated exploration of cutting-edge research in the field. We delve into the latest studies, distilling complex concepts into practical insights that empower communication professionals. Join us on this journey as we navigate the evolving realm of PR, providing you with valuable perspectives and evidence-based strategies to elevate your practice. Welcome to a space where academia meets the everyday challenges of public relations, and knowledge transforms into actionable wisdom.

  • Can celebrities sell anything?

    If you have caught any media over the past 24 hours two topics have been dominating the conversation – the 2024 United States Presidential Primaries, and the Emmys. That’s why when I sat down to catch up on recent papers, a study in Convergence by Ashley Hinck and Carolyn Hardin caught my eye as it……

  • Are you mocking me?

    With the Christmas season in full swing, we are all going to be spending a lot more time on social media and engaging in a quite a few social media figh…. let’s call them, discussions. This is also a time when public health messaging is often in full swing, with the change in seasons and……

  • Our ages don’t define us – segments do

    When I teach PR campaigns I often do an exercise with students to match them into ages and get them to talk about their likes and their dislikes. The purpose? To get them to understand that just because they share an age group, doesn’t make them the same. A paper by Van den Bergh et……

  • Welcome to The PRacademic

    The PRacademic was inspired through an article in the Journal of Social Marketing that spoke about the gap between theory and practice – and the ways that we can bridge this gap. Spoiler alert, communications plays a major role. As a practitioner “slash” academic (I just had to insert the Zoolander meme below), when I……